Can We Find Any Benefits to Consumer Profiling - Consumer Profiling More now than ever, consumers are giving up personal information in the daily pursuit of life. Stoping at the store to buy a few items, utilizing a credit card, debit card, or rewards card for the transaction and it immediately downloads data for analysis and profiling. The use of technology and the internet means enduring the targeted e-mail or pop-up ad that is sent in hopes we like the customized information enough to venture to the website and take a look. The information for these pop-up ads were generated from your previous internet browsing through a covert application that tracks your internet surfing and any information you provide to sites you wish to peruse. tags: personal information, risks, sales :: 14 Works Cited